Carolina Caring hires Price as VP of growth

Carolina Caring recently announced that Kellie Coffey Price, M.S., has been hired as the organization’s vice president of growth.

Price brings more than two decades of leadership experience spanning strategic marketing, communications, and business operations, primarily within the healthcare industry. Her previous leadership roles with Premier, a healthcare improvement and group purchasing organization, as well as global healthcare solutions company Owens & Minor, contribute to her expertise in utilizing data-driven insights to grow an engaged workforce that addresses the expectations of patients, clients, and consumers.

In her new role with Carolina Caring — a nonprofit hospice and palliative care organization that serves 13 counties, including Burke and Caldwell, across Western North Carolina and the Charlotte region — Price will provide strategic leadership for the organization’s marketing and communications, community engagement, and clinical outreach teams. She will focus on strengthening community and healthcare partnerships and helping to increase awareness of Carolina Caring’s comprehensive services supporting patients and families facing serious illness.

“I’m honored to join Carolina Caring, an organization I have long respected for its commitment to our community,” Price said. “Having experienced the impact of hospice care within my own family, this opportunity is meaningful to me. I look forward to bringing my experience to this role and working alongside an incredible team to support patients and families.”

Price received her Bachelor of Science in Public Relations/Corporate Communications from Appalachian State University in 2006 before attaining her Master of Science in Integrated Marketing Communications from West Virginia University in 2016.

For more information about Carolina Caring, its services, and its mission to provide compassionate care for patients living with serious illness, visit carolinacaring.org or call 828-466-0466.

— JM