CaseWorx acquired by The Ward Organization

A little piece of Hudson is touring with chart-topping artists, and the businesses that make it happen are coming together in the same location, just off U.S. 321.

Nashville-based The Ward Organization (TWO) cut the ribbon at CaseWorx in Hudson on Oct. 5, announcing it had acquired the millwork manufacturer and plans to consolidate operations by bringing another TWO-owned company, Encore Conversion Group NC, LLC, (ECG) to the same property.

CaseWorx manufactures and installs custom cabinetry, millwork, doors, stairs, paneling, and trim for a variety of venues, commercial and residential, across the nation.

President John Moore co-founded CaseWorx back in 2014, eventually becoming a vendor about five years ago for ECG, a luxury coach development company owned by TWO that turns a bus shell into “a boutique hotel room on wheels” for artists and crews touring the U.S. and Canada.

CaseWorx develops the millwork and assemblies that go into the coaches. ECG will relocate its home base to Hudson alongside CaseWorx.

Some notable artists ECG has upfitted buses for include Billy Strings, Brantley Gilbert, Riley Green, and Fluffy, a.k.a. Comedian Gabriel Iglesias, according to TWO.

“I have worked with this leadership team for years through their coach conversion business,” said Moore. “I am proud of what we have built at CaseWorx over more than a decade, and I am excited about the opportunities their management brings. Our people are the reason this company works.”

As for the people, Moore confirmed no downsizing is on the horizon. If anything, he sees it as a chance to solidify the company’s customer base for expansion.

“The main thing is giving (my employees) opportunity moving forward,” Moore explained, with CaseWorx employees filtering in and out of the building, grabbing plates of food from the celebration. “How we’re set up here — (we’re) really too large to compete against the mom-and-pops and not big enough to compete against the bigger companies.

“An alignment with Encore gave us an opportunity to bring the two companies together, keep all our people gainfully employed, and provide them a much brighter future than what I was able to on my own.”

Moore plans to phase out of the company over the next year.

According to Justin Ward, founder of TWO, the plan is to expand the campus by building an approximately 25,000-square-foot building next to CaseWorx with about four or five bay doors for bus entry. Work is expected to begin in the next 12 to 18 months.

The two facilities will keep their respective identities, while operating out of the same campus, albeit in different buildings.

Ward said the goal is to start working with Moore in the third quarter of 2027 to facilitate the planning and zoning necessary to start “turning dirt” in 2028. Once the facility is built, and “as CaseWorx gets its footing” with TWO, Ward said he expects to hire 20-30 new people.

“I love the small town feel,” said TWO Co-founder and Chief Operating Officer Amanda Stophel, explaining what excited her and Ward about coming to Hudson.

“America’s built on these towns,” Ward said, “and I think you’re seeing small towns come back. If we can have a small contribution to that —”

“We want to be involved,” Stophel finished. “I want our team to be heavily involved in what (the Caldwell Chamber does) to get people involved with the community.”

“You can’t do that in big cities,” Ward said.